A good vinyl banner can make the difference between a successful or failed event for your business or organization.
So what makes a good vinyl banner and what are some of the mistakes to stay away from when designing and producing an effective advertising banner for your promotional needs?
We have all witnessed them. Those unsightly banners in stores and on buildings that only get your attention because of how poorly they were designed and the temporary state of confusion that it causes your eyes and brain trying to figure out what you have just looked at. They are overloaded with copy, the spacing is too tight between the letters which makes the message illegible, there is no website information or phone number, there are too many graphics and the backgrounds are busier than an L.A. freeway at rush hour. These factors can create a banner that the copy gets lost as though camouflaged. Simply put, these banners are not getting their businesses information or message out to anyone. They fail to serve their intended purpose because they did not follow some of the basic rules of aesthetic design. When designing a vinyl banner it is important to remember that the targeted market is viewing the banner from a greater distance than the space between them and their computer screen or television.
One of the most important factors to remember when designing a vinyl banner is to keep it simple, this will help you create a banner that is aesthetically pleasing. Most banners, whether used indoor or outdoor, only have a few seconds to grab the passing consumers attention. Be sure to use enough contrast between the background color and the color of the copy or company logo. You will want to keep the design simple and the text large so that your message is clearly visible from a distance.
A vinyl banner essentially works like a billboard. Prioritize the information or message that you want to display so that you can keep it to an absolute minimum to create impact. If a message is being communicated, let the text do the work and the company’s logo should be the last thing that the eye catches. In any advertising medium utilized the last element is logo or call to action, such as website address or company’s logo.
Before you start designing your vinyl banner it is suggested to do a little marketing research as well as good “old-fashioned” footwork to see what’s out there and producing results , thus giving you the insight necessary to design the most effective and attention grabbing banner to fit your advertising needs and increase traffic for your business or event.
